Your book expresses your wondrous information, your
creativity, your genius. It's your dream come true. Or is it You
have already tried a few venues--maybe an expo, book
signings, press releases, book reviews, distributors, wholesalers,
speaking and book tours.
Now, there is a new way to market those | | unsold books. Use the
Internet. And you don't even have to have your own Web site or
spend money.
Get ready to create a continuous, passive income. Be ready for
those checks and credit card charges coming your way often!
What Kind of Books Can I Market
Depending on your passion, your willingness to learn a new way,
and putting energy into your campaign, you can market any kind
of book: how-to, non-fiction, fiction, short special reports,
booklets, training manuals, workbooks, poetry, short stories,
articles.
Sell your Print Books and Create New eBooks
If you already have a print book, you can still sell it Online.
One way to draw attention to it is to write a short eBook on the
same subject. This won't take long.
Make this eBook from 25-90 pages. You can take the
information right from your print book. Just copy and paste
information on one topic, perhaps one chapter. Reduce the
number of stories to keep it short. Then add a new introduction
and conclusion. People on the Net want straight-to-the point
information.
Put your eBook into Word and Portable Document Format.Use
your Word file to update and edit and use your PDF file to send
your book by email or from your Web site.
Who will Buy
You can sell your short eBook for 6.95-$24.95, depending on
how much your audience wants it and how well you write your
sales copy. You can also give this book away to stimulate your
audience to want the whole story--the print book.
Online audiences read all kinds of books. Many will want the
shorter electronic version and be perfectly willing to print it.
Others only want a book they can hold and enjoy on their
nightstand a long time.They will buy the print version.
To publicize your books start writing short articles, anywhere
from 300-800 words on your book's topics. When you submit
to Online Publishers, Web masters and ezine owners, each
article will be seen by thousands, even hundreds of thousands of
Online readers. They are hungry for information. That's why they
go to the Web. After a few months, your articles will be listed on maybe 1000 other Web sites with a link back to where you sell your book. This number grows as your submissions. Your bookcoach now listed on over 80,000 Web sites with a link back to her bookcoaching and book-selling pages.
At the bottom of the ezine, add a signature file that gives your
title, tag line, book title, free offer, phone numbers, and e and
Web addresses.
While your title may impress some, your tag line is far more
important. What major benefit do |
| | with a link back to her bookcoaching and book-selling pages.
At the bottom of the ezine, add a signature file that gives your
title, tag line, book title, free offer, phone numbers, and e and
Web addresses.
While your title may impress some, your tag line is far more
important. What major benefit do you bring potential buyers
For example, "Helps professionals make money on their books
through the Internet." Offer a free report or a free ezine to seal
the deal. You please your audience by giving free information which may lead them to check out your book sales copy--even buy your book.
When they visit your site, they may subscribe to your ezine or order a free special report. Here, you collect their email and can use it later for more announcements. This is permission marketing.
Divide and conquer. Use your one book as a spring board for
many others and catapult your sales. Reluctant marketers and introverts will love this way to get their book into the hands of their audience. .
===end of article
Judy Cullins
c. 2006
About The Author
Judy Cullins, 20-year Book and Internet Marketing Coach and author of 10 books including "Write Your eBook or Other Short Book Fast" offers free help through her 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at www.bookcoaching.com. Judy@bookcoaching.com or Cullinsbks@aol.com Phone: 619/466-0622 -866/200-9743
This article was posted on February 23, 2006 |
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