We all want to belong. As humans we feel the need to fit in somewhere, anywhere. I call it the "herd mentality"... we tend to follow what everyone else is doing. Well, Bob and Bill across the street each have satellite dishes... that means I have to get one too. Everyone is driving aro ...

Marketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull. Once youve got the sequence of the stroke right, you and your boat slip forward through the water and build spee ...

As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. In the business world over the years, I've learned that there's a lot of truth in that statement. Che ...

Push vs. Pull Advertising - Understand the Consequences for your Product or Service You will save yourself a considerable amount of time and money if you first determine your products (or services) suitability for "pull" and "push" advertising. Pull advertising is geared to draw visito ...

* Scanning and Skimming Practices * Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read." Most readers will either scan, skim, or both, especially when rea ...

As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site. For the past couple months AdSense has dominated forums, discussions, a ...

Are you struggling to come up with new ideas for articles Whether you are a new or veteran writer, this problem can effectively halt your ability to use this method of promotion. So, to help you overcome this, I have compiled a list of things you can do to find new article ideas. 1. Mes ...

Is networking helping you bring in the new clients you want If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even attend a weekly or monthly networking g ...

A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt in list. Your list subscribers are a wealt ...

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign ...

You want to market your business but you dont want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results. Or, you may just be cheap. How can you create ...

Is the United States Postal Service (USPS) a marketing innovator As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new “mailing online (MOL)” direct mail ...

So how do you get started What do you write about What do you actually DO with your articles once youve written them It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start submitting a new article all over the net. ...

If youve been online for more than a week, youve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home, being your own boss and setting your own hours. ...

Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the number of people you touch with your marketin ...

Marketing should run like a cars engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall. If youre marketing isnt helping you attract a steady st ...

You have a great product or service Now, how should you market it You have to make others know about what you have to offer. There is no good in having a great idea if you dont know how to sell it, right Your motivation is financial independence (MONEY); you establish a quality produ ...

You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you havent ever provided the particular service or sold the product Lets say you are in the planning stages of starting a collection ag ...

One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template tool like Constant Contact, simply create a good looking text email to send out to your contacts, or publish something fancy with ...

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of peop ...