So... how have you been building your brand lately Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby" It may sound obvious, but increase Brand Love by branding better. Branding your business better will help you increase awareness, attractiven ...

7:00 a.m., the silence in the house is broken by my child's call to me, from another room, "Mom, please take care of my Opie eye!" Huh... My mind is spinning trying to process this information, what sort of illness is Opie eye Is it a variation of Pink eye What is the cure What is ...

The marketing director for one of my longtime clients used to complain "does it have to be purple again" What she and many others dont realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you. Consi ...

Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with all this wealth of information, some of it developed by the greatest minds in t ...

How is branding different than marketing Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various d ...

Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics ...

Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that re ...

Logo, graphic, icon, logotype, typogram, logoform, imagecall it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefu ...

The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of todays business. Business Cards The biggest change by far in business cards is the amount of informati ...

In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion Knowing the different color models and how they are used is not only helpful in getting the visual results you want it is critical to staying on budget. Of ...

The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in ...

One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. This buys goodwill and is ...

Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will come in and become clients. Too many small ...

A few days ago, I was signing copies of my book Climb Your Stairway to Heaven: the 9 habits of maximum happiness at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors just don't do book signings at flea market ...

As an online marketer, there are many tools available to help you succeed.Some are free , while some will cost you money.Essential tools include a computer , an internet connection and the various softwares.Everywhere you turn nowadays, 'gurus' will tell what you need to do in order to s ...

You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full of holes. The biggest holes in small busine ...

What would you do with 500, 1000 or more additional visitors each day Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING Let me tell you a story a ...

Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances Web sites are relatively low in cost to build and manage, and have worldwide reach. They can help you grow your business and in some cases be the primary s ...

Building a dynamic small business is a constantly evolving, increasingly demanding role. It is very easy to get so caught up in the day to day running of our business that we neglect to take the time to look from the outside in to see what we could do to improve our profitability! Well ...

Growing your own small business can be one of the most exciting journeys you could ever embark upon! But it's important that you continuously implement new and fresh ways to generate sales and improve your profitability in order to stay ahead of the market! Here are the next 5 Strate ...