Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea. Let me illustrate by highlighting some of my mistakes! MISTAKE NO. 1: Dont get sucked into traditional advertising Many who s ...

One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be Well, it's my trusty notebook! It is where I store all of my ideas. Let me give you ...

Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling you ...

To stand out in a cluttered world, become a recognized expert There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to ...

"Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion One thing is for certain. You may or ma ...

No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your atte ...

If the media were to call you today for an interview, would you know what to do or say That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions around the room, and it occurred to m ...

Do small-business owners always have to rely on large PR agencies to get attention from the press An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect. Ultimately, I ...

It is just amazing. Power right at your fingertips. It feels good to have access to such a powerful thing. In one click you can make thousands feel the power you possess in hand. What am I talking about You guess it. The power of Internet Marketing. Since the first day I started, I ...

Well be examining what makes follow up to prospects/customers so important on our online world today. Are you familiar with this scenario Joined an affiliate program with good pay-out. Send an email to everyone you know and/or send an email to a list of people Didnt make an ...

Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He ...

Can you imagine having a phone conversation where you couldn't hear what the person at the other end was saying You would have difficulty getting much done and you certainly couldn't tailor your response to their needs and interests. Yet this is the way many people market their products ...

Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough. I think the following suggestions qualify as Big Ol' Tips. Look around the Web and you'll find plenty o ...

Name: Nicholas John Martin aka Nick Martin Age: 24 Residence: Copenhagen, Denmark (Europe) Business name: LifeStyleNetworker Business address: http://www.LifeStyleNetworker.com Business description: Free lead generation and ...

Have you ever sent out a sales letter and received little or no response, or put up a web site and found hardly anyone visiting it. Have you worked hard on an article only to find that few people read it and even fewer contacted you as a result Let's be honest; everyone makes mistakes. ...

Everyone knows what traffic exchange programs are and how their popularity have exploded within the last year. Some of you may have built a massive downline and accumulated hundreds of thousands of free high quality traffic credits sitting in your account, and you don't know what to do w ...

Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. Give Something (Or a Few Things Away) Studi ...

I am Sam. Sam I am. Do you like green eggs and ham Would you like them here or there Would you like them in a box, would you like them with a fox I think most people have read this Dr. Seuss tale either as kids or to their children. What is interesting is the relevance this story has to ...

What are pay per click engines Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results. ...

You are a struggling entrepreneur and sometimes it feels like you are pushing a 3 ton boulder up a steep hill. Costs keep mounting and you are considering giving up. Well before you do, check out these 10 setbacks that Walt Disney had, some were financial nightmares that put him millions ...