Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW" Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. The number of sales made divided by the total number of visitors to a ...

One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work The Multiplier Effect occurs when your marketing technique either: A) replicates itself ...

Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. I learned hundreds of marketing techniques and ...

You've got yourself 10 seconds to HOOK your prospects or LOSE them! If you can't make them interested in 10 seconds, there's a good chance you'll lose them forever. So, you'd better shoot it right and "grab" their attention -- fast -- if you don't want them to go to your competitors! A ...

NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with. Here I'm NOT referring to Product, Price, Place, Promotion and Package! But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters. Are you ...

I just finished reading another sales copy ending with the Deadline Marketing! And it's the sixth I see today saying "If you order by midnight, blah blah blah...." I'm sure you've seen it. And I'm sure you're getting (if not very) a little bored. The deadline trick has proven itself t ...

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of ...

Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine many times to make it the best it can be. I am still always looking for ways to improve MOE. ...

What could Seinfeld possibly have to do with marketing a small business As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as Man Hands and master of your domain. The Coffee Shop Jerry, George, Kramer, and Elaine spen ...

The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small businesses generally do not qualify for v ...

As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!" Here are ten reasons why media coverage can hel ...

Best approach for free publicity. Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That’s going to s ...

The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge, and cope with the pace of change in-house. So, wh ...

Need more traffic There's a lot you can learn from spying on your competition. Your competition has traffic sources that you can easily swipe by following these steps. Step One: Who should you spy on You probably can name six to thirty online competitors. If not, you need to go through ...

This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing It's a very ...

Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, ...

Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. However, the ...

Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department ...

"Cindy, where's that story I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on her screen. "You have mail." She looked at the messages. "Three news releases," she murmured. "I don't have tim ...

When your product is market ready and has a good bargain, it will be no value to you if you don't know who's going to buy it, or how you are going to tell the world about it. Your product will only sell if it has a good wide distribution network. Let's say that you've written a "Guide t ...