What's a press release This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade pu ...

Heres a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as the answer to their problems. When you offer the help that your target aud ...

About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. In fact, the problem is now so serious that sp^am is shaping up to be the greatest threat to online marketing. The threat comes not from sp^mmers themselves, ...

Sales Copy eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material. You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be inc ...

Hi! My name is Janice Byer and I am the owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). I am the winner of several prestigious awards (information is on our website) and have a slew of happy customers, as the testimonials on our site will attest to. My ...

Most of us remember the commercial that said, I told two friends, and they told two friends, and so on, and so on, and, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented. The reason I m ...

However, in the world of business, this cliché may not necessarily be true. Sometimes it can be more like Out of Site, Out of Mind. Your existing clients are your most important business assets. They are already aware of the exceptional products or services that you provide and you hav ...

One of the most suggested means of getting traffic to a site in the early stages is to get involved in messageboard and e-mail discussions on your topic of choice. The idea is that you can show your expertise and therefore get traffic to your site via your signature file (most discussion ...

Editorial Calendars: A Key to Publicizing Your Business by: Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp What is the one thing that all ...

You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser. The problem is that the url spells out something like www.keyword-keyword-keyword-keywor ...

1--- The importance of a schedule and staying focused. Keeping on task. schedule promotions. Plan and make a task schedule for project ideas. schedule purchases -- (don't buy on impulse, the offer will still be there in a day or so!) schedule time -- (remember to schedule time for fam ...

Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. It is the negative interruption. A negative interruption is when an expected pattern is removed or "restrain ...

If youve done any reading on the subject of marketing, youve certainly heard the term Unique Selling Proposition or USP. As a reminder, your USP is what positions you in the marketplace --- are you, or what you sell, the best, the cheapest, the fastest, the easiest, the longest lasting ...

Anyone who owned a business in the U.S. in 2002 knows the difficulties that a poor economy can cause. Even those in other countries who may have operated under better economic conditions last year have or will experience downturns in business. Well, 2002 is over, so how do you regroup ...

You know what makes me really happy Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know! Ever wonder why McDonalds is inside many WalMart stores Or why you can buy the board game, Cranium, inside most Sta ...

Do you want to make more money Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it. For example, Im not willing to work an 80-hour per week job to double my income. I have a ...

Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susans turn. When I first started my business, I felt uncomfortable charging for my services. Since I was doing it to make a living, I finally just picked a price I thought wou ...

Although David has been a graphic designer for a decade, hes only been a business owner for a little over a year. He was becoming increasingly discouraged with his clientele. I'm the only person in the business, and even though Ive been in business for a whole year, Im still having to ...

Does your business run on a sales engine or a sales effort A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added effort. Here are a couple of examples ...

Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to ...