Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. On the way there, we stopped to pick up some lunch to eat pool-side. Given the choice of Wendys, Subway, or McDonalds, I ch ...

Three years ago, Paul left his corporate job to launch his freelance writing career, and hes done relatively well. He has a group of regular clients that keep him going, and they are happy with his work. When he first called me, he expressed concern over the sustainability of his busin ...

Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and/or owners of web sites are paying too much for traffic by relying on top tier PPC ("pay per click") search engines like Overture ...

What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web For many people, their reaction is this: "But I'm not an expert - how can I write an article" Well, yo ...

Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. If you arent evolving you ...

Even if you've been marketing on the internet for only a very short time you've no doubt come accross 'traffic exchanges'. The number of exchanges out there is staggering, so if you need to know what these things are all about read on. A traffic exchange is a system where in return for ...

Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require ...

Profound Knowledge We all are on a quest for knowledge. Whether its information that will make our lives easier or just small packets of data that in a trivial way allows us to sort out "why things are the way they are on this planet." As intelligent beings we are constantly receiving ...

I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I've got to admit, I was p ...

If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales! We all have competitors, and the more you have, the more important it is that you have a ...

Have you thought about starting your own business Have you started one and are having challenges with marketing, fear of failure, fear of successI could go on and on. Has the question, Now what ever entered your mind If so, I would like to share my story with you. A journey, from corpora ...

Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what By measuring the results or your marketing efforts and collecting feedback, you can uncover the secrets of what is and isn't working a ...

Want a simple, low-cost way to boost your sales Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments. 1. How to Find Your Hidden Markets S ...

When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots. Why Beca ...

Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import is at best, a wishful endeavor. Paul Shearstone 2003 ............................................... ...

I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real Estate", remember it used to take me an hour to g ...

Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the question will be answered definitively, but a ...

In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, Youre a woman and only you are responsible for yourself. Tiger Woods, for his ultimate dedication to the game. Respectively, this is what theyre known for or what their per ...

It's all about numbers - or so some ezine publishers would have you believe. 10,000 subscribers and counting! 20,000 subscribers and counting! 30,000 subscribers and counting! You get the picture...or do you Now let me ask you - how many of those are actually READING your newsletter ...

Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my computer. As a matter of fact, he's here right now ...