I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have these "opportunities" safely tucked away in your recycle bin faster than you can say "Spam", but all the while in the back of your mind is that ...

During a survey of my new subscribers, I heard many common challenges facing online marketers today. I could spend hours rambling on about this problem or that, and what can be done to minimize the difficulties that each presents but, instead I will focus on what has proven to be your ...

Did that headline grab your attention I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depending on the headline you are using. That's nothing to sneeze at! Your headline can liter ...

Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market. But how do you market your company successfully to overseas buyers What can you do to provide the right information to prospec ...

Imagine that you've just won a vacation to a beautiful tropical island. You are told it's a magical place where all your dreams will come true. The only requirement is that you must visit a secret cabin hidden in a mystical enchanted forest, and watch a special presentation from beginnin ...

MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product Is your business idea built on market research or a hunch Entrepreneurs often fall in love with their products or services before they determine if there’s a real market, and they throw fistfuls of ...

Have you ever heard of the saying, "One person's trash is another person's treasure" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their compan ...

We all know the saying in business, "It's not what you know but who you know", right This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations. However, what you know can sometimes get you just as far - especially if you're tr ...

Are there secrets to gaining media coverage or is it pure luck It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." ...

Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg Ulcer Empty wallet Don't sell, diagnose. And what are you as a doctor looking for Well, of course: that ever-illusive, yet ever- profitable disease called Dropped J ...

We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your reader-prospects. Either way, you MUST a ...

The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear. Jesus had a strategy. He thought outside the bo ...

The Damn Truth About Network Marketing: How I Was Wrong and How You Can Learn From My Mistakes by Scott Lucas © 2003, http://www.WebCashLeads.com/2894 Its interesting to hear peoples opinions about Network Marketing. Ther ...

A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions. The recession and recent terrorist attacks also took a toll. And because the travel industry was ultra-competitive, he knew he had to find ways to ...

A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-busines ...

Buying radio Then find out how to make the most of your investment. No doubt youve listened to, and then quickly deleted, messages from account execs from your local radio stations. Maybe youve even entertained them in your office. Hopefully you didnt have to sanitize your phone or off ...

You know the scenario: You join some program, work your butt off to promote it, to get signups, and you feel like youre hitting a brick wall. After a few months, you give up, and try something else, or give up completely. Know whats missing Active, helpful sponsors/uplines. Have you e ...

Where do I start if I want to be an online marketer Tough question, huh There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride. First things first: do a lot of research. Find out what kind of thing appeals to you most. It ...

One thing I think we ALL agree on: There are way too many scams out there. Both online and off. Things like: Email from a "millionaire who needs help transferring large sums of money" This is one of the most popular scams online today. How about the "Youve won the lottery!!" mails You ...

With the growing realization that the marketplace is not what it used to be, more and more companies are turning to the Web as the marketing environment capable of reaching a dispersed diaspora of 'Long Tail' (Chris Anderson, "The Long Tail", Wired Magazine) interested prospects with a r ...