The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors. Youll get both using this strategic approach to ...

Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a r ...

How many of you made as much money as you wanted to last year Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings While you could certainly name the economy or inadequate marketing a ...

Do you know how your web site fits into the overall marketing strategy for your business Do you have a strategy for your web site as a marketing tool If you're like many entrepreneurs I speak with, you probably don't. All over the world, small business owners are spending thousands of d ...

Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates. But the best clients are not always ...

I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do t ...

Multilevel Marketing is one of the fastest growing yet most misunderstood methods of moving products in use today. It has been termed by many as the Wave-of-the Eighties. But, it will go far beyond that. By the 90's more than 100 billion dollars woth of products and services has been m ...

Amid fundraisers growing concerns about the current charitable giving climate, dampened by the erratic stock market and shaky economy, a new fundraising opportunity has emerged Life Settlements. What is a Life Settlement A Life Settlement is the sale of an existing life insurance poli ...

Do you have your own site Do you have any banners on your site Banners are everywhere, the internet is full of them all over the place. So the question is, how do you ad a banner that receives a lot of clicks - By not placing it with 20 other banners - By adding your banner everywher ...

What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. Big pain on the way! Unattended, key public perce ...

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself ...

Online Marketing Can Produce 7 times your Profit in Just Five Months Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by submitting how-to articles to online ezines whe ...

If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods. Direct mail is an often over-looked meth ...

There are many ways to market your web site, both online and offline. Which ones are worth it This article will rate several popular methods on a scale of 1-10, with 10 being the absolute most effective, and 1 being worthless. High search engine rankings - rate: 7-10, depending on which ...

When you are in business every person you hire gets paid before you do and it may take years, even decades before you see a payoff. That was certainly the case with Walt Disney who spent his whole working career dealing with tough-minded bankers, demanding stockholders and difficult empl ...

It's no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. It's an ongoing process. Even the top marketers continually try to learn and or improve on their existing marketing methods. The day that you think you ...

Is your business experiencing a summer time slump Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pi ...

You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your cash register isn't jumping. You know you've ...

Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isnt t ...

Customer satisfaction is valuable, but customer loyalty is priceless. In today's competitive world of business, it is becoming more and more important to deliver customer service that is unbeatable. These ten creative strategies can support you in turning your customers into walking bill ...