This article was originally published in three installments in the "Foundry Trade Journal", 2001. Just this week, a member of my audience asked me the following: "Why would a local company, with a large investment in trained, professional sales people need a Web site" Great question! ...

Business owners can be rushed into creating Web sites, perhaps because my competition has one, or because its the hot thing right now. But, as with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marke ...

Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties. So, let's look at this interview with Jim, and learn more about Ask ...

We all hate e-mail spam, right I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. (http://www.mailwasher.net) However, one thing that we often fail to admit (except in private) is the importance of per ...

In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since October, sites listed in the Yahoo directory no longer enjoy this privileged status. ...

A Glimpse into the Lycos Search Engine. . . A Visit with Adam Soroca, a Representative From Terra Lycos By Robin Nobles Recently, the Academy of Web Specialists (http://www.onlinewebtraining.com) had the good fortune of having ...

News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the ...

If the headline is what gets them there, then it's the *proof* that keeps them there. Follow closely... A powerful headline is 10% what you say and 90% what you prove. Headlines can simultaneously create curiosity and skepticism. Until proven otherwise, your headline is an em ...

One area of search engine marketing that has changed dramatically over the years is submissions. Submitting to the search engines used to be so complicated, with having to choose between manual versus software submissions; only being able to submit so many pages a day; having to be caref ...

For those of you with Web sites, you probably know what a host is. Its a company that provides a location, or address, on the Internet where your Web site resides. In other words, just like a physical business needs an address, so does a Web site. You cant have a Web site and just stic ...

There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam. In this article, I will be discus ...

Would you like to get unlimited viral traffic to your site, for free It sounds too good to be true, of course. Many companies will promise to do this for you. The catch - you have to put a banner ad, text link or popup on your page. This is not a good deal as it will increase your traff ...

Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. Not an easy task! How can there NOT be variables when you are advertising to billions It isn't always where ...

I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time. Here's what I did: I searched online for information about the title and description tags to get a better idea o ...

Search Warrant So, you've just paid 300 - 10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. The designer assures you that it has been 'submitted' ...

Who would have thought that a TV network dedicated to selling products on a cable network could become a success Besides most people hate commercials What would make them sit down, watch a shopping network and, ultimately, buy Simple the networks applied principles that have been selli ...

Stop wasting your time and having your energy sucked dry! What do I mean by this statement You're all over the internet trying to find out where to promote that new business you entered into, or trying to promote your own business. You've been told by so called experts to promote your ...

Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using Your web address should be on every piece of anything your business does, period. Your customers can come from anywhere, at anytime. Yep, the ai ...

Can your business benefit Depending on the project, outsourcing can sometimes be a very cost-effective business decision. Sure, we can all accomplish some of it in-house, but can we do it all, and do it well Would it surprise you to know that Compaq Computer outsources How about Unde ...

When it comes to website marketing and promotions, you need to start here... Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it's targeted audience. Sounds easy huh It just takes time, perseverance, and the ...