| email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.
2. Free- Offer something free: Its an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.
3. Tracking- Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is adminder:
http://www.adminder.com
Tracking also allows you to find out what information is most important to your readers
4. Talk- When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number.
5. Short but informative- Provide the information in a short and clear method showing the main information using short paragraphs of 3-4 lines making it easy to read or skim over. Using bullet points and line space between paragraphs to highlight important points.
6. Benefits not features-Show what the item or service can do for your customer, not what its features are.
7. Call to Action- Use a sense of urgency with ease of contact with a
8. Easy to contact- Use Clickable link such as http://site.com or mailto:you@yoursite.com
This format will create a click on link in most email programs.
If you are marketing internationally you will need a format suitable for American On Line The biggest US ISP. Something like this:
[ AOL Users Click Here ]
Always test and target to your market, response rates can be up to 20% with the right message. Trial and error will prove you right or wrong. The power of the promotion to an in-house list is something very over looked. The list must have agreed to receive information (opt-in) from you or you just become junk email.
About The Author
Paul Easton is a self confessed Internet Marketing Nut and Editor of "Power Promotion Plus" An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here: http://www.Digitalawol.com/source=Article
paule@Createtoolbar.com
This article was posted on November 12, 2003 |
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