The Good Old Days
Remember the good old days You'd purchase a domain name, set up your site (with a few swear words here and there), and place some banner ads (while crossing your fingers for the best banner ad click-through results). This all worked great--for a while; until people managed to avoid | | our banner ads like the plague. Life got more complex. What were us internet marketers to do We had to become more savvy. Fortunately for us, the affiliate model was introduced.
Ah, the affiliate marketing model. It never hurts to get a little help from your friends, right Affiliate marketing networks offer a wide range of advantages to businesses. In short: it's a booming business with dollar signs all around it. Sure, affiliate marketing can be a profitable business, but it can also be very aggravating, time consuming, and antisocial. So heres the big question: Why the heck do we keep putting ourselves through all of this pain The answer, although seemingly complex, is quite simple: easy money.
The Good, the Bad, and the Ugly
The average person thinks of affiliate marketing as a get rich quick scheme for geeks and nerds. Actually, its the farthest thing from the truth. Nowadays, youre just as likely to find a High School dropout behind an affiliate marketing operation; as you are to find a computer science major.
Despite the revenue advantages, many successful affiliate managers are weary of transparent affiliates. After all, there's a lot of trickery out there. You have to be on the lookout for the Good, the Bad, and the Ugly. Thats right folk, if you're the good guy, beware of the bad and the ugly affiliates. They're out there right now placing infectious adware on an unsuspecting consumers computer.
As a marketer, it's your responsibility to investigate your affiliates use of adware. Don't turn your head and look the other way. It's OUR consumers that may receive unwanted and/or destructive ads. Can you blame them for becoming angry at the marketer who (perhaps inadvertently) funds adware infections Of course not. Destructive ads shouldnt even be considered a marketing strategy. Its completely unethical.
The New Guy
In a nutshell, affiliate marketing is a great starting point. If you experience success--run with the ball. Explore additional performance compensation structures. But before you even consider jumping into the game, you should ask yourself the following questions (to avoid business pitfalls):
1). Will affiliate marketing assist you in reaching all of your business targets
2). Will affiliate marketing have advantages over other types of online marketing
3). Do you have the time and commitment to run a developing affiliate operation (which will require time to flourish and succeed
4). How flexible is your budget for affiliate marketing
Here's some background information for |
| | affiliate marketing have advantages over other types of online marketing
3). Do you have the time and commitment to run a developing affiliate operation (which will require time to flourish and succeed
4). How flexible is your budget for affiliate marketing
Here's some background information for the 'new guy': Time and commitment are essential to your success. While running a network of affiliates doesn't require a college degree, it does require your attention for details. Perhaps this is why merchants find outsourced providers offer a very appealing solution. In addition, the new guy should realize:
Not everyone will make five figures a month with affiliate marketing. There's a lot of marketers out there. You're the new guy, remember Find some successful companies that use affiliate marketing. Research them. What did they do to become such a success Can you duplicate that plan
You're not going to make any money eating potato chips in front of the television. If it were that easy--I'd be doing that instead of writing this article on affiliate marketing. Be prepared to devote a lot of time to your business and your affiliate relations.
Don't take blind referrals from anyone! You'll discover the best affiliate opportunities through your own research.
The Future
In just the last few years, affiliate marketing has become a very powerful force on ecommerce. Every day thousands, if not millions, of merchants rely on affiliate marketing to drive their businesses. But is affiliate marketing all just a big hype What ever happened to customer service What strange times we live in; as the value of business is no longer placed on the customer--but on the relationship with whoever facilitated the connection.
This just goes to prove that affiliate marketing is only as good as the people who run it. Remember, there are ways to get your affiliate program noticed; just make sure that you get it noticed for the right reasons. If you value internet based businesses and you'd like more job leads, educational information, and tools to aid your internet entrepreunership, than visit: http://www.ebyro.com (a Vertical Portal for Internet Entrepreneurs).
About The Author
Marissa Ranello is an independent marketing consultant with clients in the United States and Canada. As an employee of eByro , a Vertical Portal for Internet Entrepreneurs, Marissa devotes her time to internet business, performance-based marketing, and affilate programs. Visit: http://www.ebyro.com.
This article was posted on December 06, 2005 |
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