People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:
"Mike, give me some practical things I can do to get more sales from my website!"
You want practical advice Stop treating your website like an object in your business and start treating | | it like an employee. Most businesses treat their website like a physical item in their business - such as a filing cabinet for example. Just take Mr. Smith from ABC Ltd.:
"Everyone else has got a filing cabinet so I thought we'd better get one. I'm not very interested in cabinets myself but people seem to think they get you more customers. It looks quite neat though - I made sure my face is on the front of it."
Very good. How much business do you get from it
"Business Oh I don't know - I haven't even looked at it for a year or so. It's been a waste of money. We paid a company to build it and it doesn't work."
Right, I see. Have you updated it regularly and promoted it extensively
"What No - it went live and that was it, nothing's happened. I thought the phone would be ringing off the hook. Come and have a look at it anyway, it's over here in the corner - gathering dust."
So here they are:
5 Ways To Treat Your Website Like An Employee And Make More Money As A Result
Treat your website like one of your employees and it will start to behave like one.
1. Look after your employees - give them the attention they deserve, pay them well and don't neglect their needs
2. Make sure your employees look the part - first impressions count: scuffed shoes and scruffy clothes won't bring in the business
3. Give them mobility - buy them a company car so they can get out into the world and sell for you, they won't sell much stuck in one place and not being found
4. Keep them informed - give them the latest information on the focus of your company, new services, new sales scripts, latest changes to the way you do business etc.
5. Introduce them to everyone - don't let your employee feel like they're on the sidelines of your business, separate to everyone else - they need to be a fully integrated part of your business, not an after-thought bolted on at the last minute
Mike Cheney
www.magnet4web.com
Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it:
http://www.adsense-videos.info
About The Author
You can get free access to lots more of my articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of 47 ($85) here: http://www.magnet4web.com/website_services/page=freeguide
This article was posted on May 11, 2 |
| | articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of 47 ($85) here: http://www.magnet4web.com/website_services/page=freeguide
This article was posted on May 11, 2004 |
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