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Is your headline relating to the needs of your reader
In your headline, have you flagged the specific group you are marketing to
Does your second paragraph or subheading flow on from the headline, hinting at a solution to the problem
Is your copy addressing the fears, wants and needs of your buyer and does it show them how to achieve the best results
If youve made some claims, have you shown them why it should get results
Did you start off with the most powerful benefit
Did you give your reader all the details and benefits that they need when making their buying decision
In your copy, did you address all potential objections
Did you include case studies and testimonials
Did you include a guarantee
Did you include a limited offer
Have you included an offer that has a high perceived value to the reader Will it be of interest to them
Did you tell your reader the reasons why you are making this offer
In your last paragraph, do you summarise the most powerful sales appeal and create a sense of urgency
In your copy, have you told your reader what to do e.g. "Call now on,,,,,,,,,,,,, to get your free copy etc. ..
Is it easy for your reader to respond to your copy
Is your copy following the flow of Problem, Agitation and Solution"
Is your copy written in a friendly, conversational tone that is easy to understand
Have you used short paragraphs with short words and short sentences
Is there any word that you need to replace with a more punchy word
Does the copy you have written flow well
Are the important words highlighted
Have you written your copy so it is easy to understand
Have you scrapped all redundant words
Have you used the word "you" twice as much as you used "we" or "I"
Have you used the active voice in your copy (and not the passive voice)
For more copywriting tips and information about how we can help you with write fantastic copy, or if youd just like a second opinion on copy youve written, visit the Words that Sell website: http://www.wordsthatsell.com.au/adtrackz/go.phpc=wordsthatsell
About The Author
Shane Mills - Words that Sell
Words that Sell services and products include:
Secrets of Freelance Copywriting Success course
Website Copywriting Mastery course
Direct Mail Copywriting Mastery course
Press Release writing
Direct Response Copywriting
Proposal writing
Yellow Pages ads
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