Theres a real difference between what rich authors do and what poor authors do, and the difference has nothing to do with their writing ability.
How many times have you read a poorly written book and then wondered why it was a best seller, only to then read a really well written book that languished | | in anonymity. No one had ever heard of it and it had sold only a handful of copies.
Its not the writing, its not the cover art, its not the authors sincerity or the accuracy of the information. It really has little to do with the publisher, the distributor or the bookstore.
But it has everything to do with the author.
There is no such thing as a best selling book. There is only a best selling author. It is the author that makes the book a best seller and only through the authors efforts will the book see the light of the best-sellers list, or bring the author the kind of riches that dreams and writing careers are made of.
Yes there are exceptions. Yes there are books that gain stellar levels of success without the author putting fort much effort. But thats only because someone else, directly or indirectly, is doing the work for the best selling author.
You the author must promote your book relentlessly. Youve got to get on those talk radio shows, those television programs, talk to the columnists, the media folk, the book reviewers, and make them aware of what your book is and, more importantly, what it can mean to those who will read it.
Wont the publisher do this for you Arent they in charge of marketing and publicity Yep, but theyve got quite a few books and only a few resources. They also know that its much easier to promote a book that is already taking off. So thats where theyll spend those resources, so they get the biggest bank for their buck.
If youre self publishing, then everything is on your shoulders (but thats the way you should approach it regardless of how you publish your book). Become an unabashedly enthusiastic promoter of your book.
Its not difficult. The most important quality is enthusiasm. Remember that your book is important. Important not to you, but to the tens of thousands (or more) people out there who could benefit from the information, the ideas, the entertainment, and the shear pleasure that your book contains.
Start realizing youd be doing a real disservice to everyone if you didnt do everything possible to get copies into as many hands as possible. If this means spending your own money, and you have some to spare, then you should spend it. If youve received an advance from the publisher, think about spending part of it for your own publicity efforts (even if you book isnt self published).
So often I hear from authors who tell me theyre on a tour flogging their book. If thats really the way they feel, why did they write the book in the first place Dont they want as many pe |
| | publisher, think about spending part of it for your own publicity efforts (even if you book isnt self published).
So often I hear from authors who tell me theyre on a tour flogging their book. If thats really the way they feel, why did they write the book in the first place Dont they want as many people as possible to be enriched by the content of their book. Dont they think the price on the cover, whatever it is, is a bargain when you consider what you get in return They better start thinking that way. Because if they dont theyll be sending copies as Christmas gifts for years to come and the whole publishing experience will be something theyd rather forget.
Thats the difference between rich authors and poor authors. Theres no such thing as a best selling book, only a best-selling author.
About The Author
Steve Manning is a master writer showing thousands of people how they can write their book faster than they ever thought possible. Heres your free Special Report, http://www.WriteABookNow.com/main.html.
This article was posted on October 18, 2006 |
Other Articles..
1. How to Love Essay Writing 2. When Your Research Paper Needs a Table 3. Article Marketing: Learn How to Significantly Increase Your Income 4. Going With "The Flow" 5. Should Freelance Writers Have a Minimum Wage
|
